ROOA
from local hands to global spaces




Experience and identity rank at the top of the wishlist for guests, customers and visitors. They want to be surprised and stimulated but also feel completely at ease. In a hotel or restaurant. While shopping and having a drink afterwards. Even in that inevitable waiting room or at the office.

Founded by Marie Rijken and Kim Vandeloo, ROOA is a brand new B2B design store (to be launched in June 2026) and agency, presenting a carefully curated selection of objects by independent designers and makers, developed to bring experience and identity to spaces in retail, hospitality, offices and public institutions worldwide.

ROOA brings design to the places where people work, unwind, wait, celebrate and connect. Because through storytelling, atmosphere, identity and emotional connection every space has the power to inspire.



Working hard behind the scenes. Curious?
Let us know at hello@rooa.eu